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KMO/GCM
Graphics and Copywriting for Marketing
Guarantors: Mgr. Hana Ovesleová, Ph.D.
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Course literature
KMO/GCM
-IS/STAG
Basic
Michaela Horňáková,
Copywriting. Podrobný průvodce tvorbou textů, které prodávají.
, Computer Press Praha
2011
Křížek, Zdeněk; Crha, Ivan,
Jak psát reklamní text
, Praha : Grada
2012
Simmons, Jason,
Kompletní příručka pro designéry
, V Praze : Slovart
2009
Extending
Drew Eric Whitman,
Cashvertising : How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone.
, Career Press Pompton Plains
2008
Kočička, Pavel; Blažek, Filip,
Praktická typografie
, Praha : Computer Press
2000
Recommended
Joseph Sugarman,
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs.
, Delstar Publishing Kihei
1998
Seddon Tony, Waterhouse Jane,
Grafický design pro samouky
, Slovart Praha
2010
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Studijní materiály
Does not contain documents.
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