Course has neither
prerequisite
nor
recommended (for your information)
courses...
Course annotation
KMO/AMANS
-IS/STAG
The aim of this course is: to convey the main principles and specifics of the marketing management of service providers; to describe and to explain the main characteristics and specifics of services; to explain strategic and operative concepts of the management of service providers; to characterize the main aspects of quality and process management during providing of services; to convey the specifics in cost management, pricing, marketing, HR, control processes of the service providers; to discuss new trends in the service management with focus on service design; to practice (with help of case studies) the specifics of management of service providers.
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