Course has neither
prerequisite
nor
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courses...
Course annotation
KMO/AMTGB
-IS/STAG
The aim of this course is: to deepen the knowledge of marketing by its applications to selected domains and branches; to familiarize students with specific differences in use of various marketing approaches, methods and tools in particular areas; to identify possibilities of specific use of marketing mix instruments.
This subject entails various themes and is educated via e-learning.