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KMO/MTG
Marketing
Guarantors: Doc. Ing. Dita Hommerová, Ph.D., MBA
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„Marketing je procesem plánování a naplňování koncepce, oceňování, propagace a distribuce myšlenek, výrobků a služeb, který směřuje k uskutečnění vzájemné výměny, uspokojující potřeby jedinců a organizací.“ Americká marketingová společnost (AMA)
Last updated:
13.07.2020
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Information about course
| Brief information |
KMO/MTG
,
Marketing
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| Teaching |
Winter semester
,
Summer semester
,
Lecture 2 [Hours/Week]
Tutorial 2 [Hours/Week]
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| Completion |
Exam,
6 credits,
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Course has neither
prerequisite
nor
preclusive
nor
recommended (for your information)
courses...
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Course annotation
KMO/MTG
-IS/STAG
| The aim of this course is to: explain the role of marketing in business management; teach students to use marketing tools practically; show coherence of marketing and other scientific disciplines; familiarize students with appropriate examples; discuss case studies; lead students to defense of the results of their own work. Based on the practical requirements providing students with the basic marketing skills in order to increase their future value on the labour market. |
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News
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