Course has neither
prerequisite
nor
recommended (for your information)
courses...
Course annotation
KMO/MTGS
-IS/STAG
The aim of this course is to: enrich basic marketing knowledge with specifics of companies and other subjects in service sector; identify, characterize and summarize specifics of services and services marketing; describe use of marketing tools in activities of companies and other subjects in service sector; to describe various approaches to marketing mix in service sector.
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