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Course info
KMO / ASDT
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Course description
Department/Unit / Abbreviation
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KMO
/
ASDT
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Academic Year
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2023/2024
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Academic Year
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2023/2024
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Title
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Modelling in tourism and services
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Form of course completion
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Exam
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Form of course completion
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Exam
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Accredited / Credits
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Yes,
4
Cred.
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Type of completion
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Written
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Type of completion
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Written
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Time requirements
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Lecture
1
[Hours/Week]
Tutorial
2
[Hours/Week]
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Course credit prior to examination
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Yes
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Course credit prior to examination
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Yes
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Automatic acceptance of credit before examination
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Yes in the case of a previous evaluation 4 nebo nic.
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Included in study average
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YES
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Language of instruction
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English
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Occ/max
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|
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Automatic acceptance of credit before examination
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Yes in the case of a previous evaluation 4 nebo nic.
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Summer semester
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0 / -
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12 / -
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2 / -
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Included in study average
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YES
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Winter semester
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0 / -
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0 / -
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0 / -
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Repeated registration
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NO
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Repeated registration
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NO
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Timetable
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Yes
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Semester taught
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Winter + Summer
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Semester taught
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Winter + Summer
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Minimum (B + C) students
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15
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Optional course |
Yes
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Optional course
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Yes
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Language of instruction
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English
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Internship duration
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0
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No. of hours of on-premise lessons |
0
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Evaluation scale |
1|2|3|4 |
Periodicity |
každý rok
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Evaluation scale for credit before examination |
S|N |
Periodicita upřesnění |
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Fundamental theoretical course |
No
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Fundamental course |
No
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Fundamental theoretical course |
No
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Evaluation scale |
1|2|3|4 |
Evaluation scale for credit before examination |
S|N |
Substituted course
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None
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Preclusive courses
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KMO/SDT
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Prerequisite courses
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N/A
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Informally recommended courses
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N/A
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Courses depending on this Course
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N/A
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Histogram of students' grades over the years:
Graphic PNG
,
XLS
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Course objectives:
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To define the complexity of the tourism and services sector and its multidisciplinary and cross-sectional nature. Search, analyse and process information on the tourism and services market. To explain the complexity and dynamics of the models used in the tourism and services industry. To learn about the structure and behaviour of models focusing on the economic, environmental and socio-cultural impacts of tourism. To explain the dynamics of tourism destination development and visitor flows and give examples of decision support systems in tourism and services.
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Requirements on student
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Student achieves the credit (zápočet) for collecting the determinated amount of points. These points are obtained by fulfilling various activities during lessons which reflect the content of lectures and current situation in the discussed field. Activities are pointed. To gain the credit, at least 70 % of maximal available points must be acquired. In the first tutorial of the course the students are familiarised with the pointing system for the semester.
Regular deadline for submitting the last activity is the last day of instruction in the semester. Deadlines (also for combined students) are specified in E-learning.
The exam is in written form. Minimum points to succeed is 14, from 20 (70%). The test includes closed quetions (options A-E, only 1 option is correct, each correct answer = 1 point); and 5 open questions (each answer = Max. 2 points, evaluated with 0.5 points-scale). Maximal time for exam is 30 minutes.
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Content
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Introduction to modelling in tourism and services
The complex, multidisciplinary and cross-cutting nature of the tourism industry
Tourism and services market information and processing
Complexity of models in the tourism and services sector
System Dynamics of the tourism and services
Models of the environmental impacts of tourism
Models of the economic impacts of tourism
Models of the social impacts of tourism
Tourism destination development dynamics and visitor flow simulation
Decision support systems for tourism and services
Lecture by a practitioner
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Activities
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Fields of study
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Guarantors and lecturers
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Literature
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Basic:
Sterman, John D. Business dynamics : Systems Thinking and Modeling for a Complex World. New York : McGraw-Hill, 2000. ISBN 0-07-231135-5.
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Basic:
Tourism Theory: Concepts, Models and Systems
(Lohmann, G; Netto, A.P.)
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Recommended:
Baggio, Jacopo A.; Baggio, Rodolfo. Modelling and simulations for tourism and hospitality : an introduction. 2020. ISBN 978-1-84541-741-3.
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Recommended:
Jackson, Michael C. Systems thinking : creative holism for managers. Chichester : John Wiley & Sons, 2003. ISBN 978-0-470-84522-6.
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Recommended:
Gharajedaghi, Jamshid. Systems thinking : managing chaos and complexity : a platform for designing business architecture. 2nd ed. Burlington Butterworth-Heinemann, 2006. ISBN 0-7506-7973-5.
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On-line library catalogues
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Time requirements
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All forms of study
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Activities
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Time requirements for activity [h]
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Contact hours
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39
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Graduate study programme term essay (40-50)
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30
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Preparation for an examination (30-60)
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25
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Team project (50/number of students)
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10
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Total
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104
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Prerequisites
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Knowledge - students are expected to possess the following knowledge before the course commences to finish it successfully: |
to use knowledge of tourism and services |
to specify managerial skills and internal business structures |
to specify marketing strategies |
to analyze marketing environment |
to use knowledge of ICT |
Skills - students are expected to possess the following skills before the course commences to finish it successfully: |
to use creative thinking skills |
to use common ICT skills |
to use critical thinking |
to interconnect knowledge and skills from economics, business administration, management, marketing |
Competences - students are expected to possess the following competences before the course commences to finish it successfully: |
N/A |
N/A |
N/A |
N/A |
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Learning outcomes
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Knowledge - knowledge resulting from the course: |
to define a complexity of tourism and services markets |
to search, analyze, and process information about tourism and services markets |
to specify dynamics of tourism and services systems |
to explain the process of system dynamic model building in tourism and services |
to clarify economic, social, and environmental models in tourism and services |
to specify decision support systems in tourism and hospitality |
Skills - skills resulting from the course: |
to depict tourism and services systems structures in causal loops diagrams, and stock and flows diagrams |
to use specific SW to depict system dynamics models in tourism and services |
to use systems dynamics in in tourism and services |
to analyze scenarios of future development based on simulations |
Competences - competences resulting from the course: |
N/A |
N/A |
N/A |
N/A |
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Assessment methods
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Knowledge - knowledge achieved by taking this course are verified by the following means: |
Written exam |
Seminar work |
Skills - skills achieved by taking this course are verified by the following means: |
Self-evaluation |
Project |
Seminar work |
Continuous assessment |
Competences - competence achieved by taking this course are verified by the following means: |
Self-evaluation |
Project |
Seminar work |
Continuous assessment |
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Teaching methods
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Knowledge - the following training methods are used to achieve the required knowledge: |
Lecture |
Lecture supplemented with a discussion |
Interactive lecture |
Practicum |
Seminar |
Discussion |
Students' portfolio |
Textual studies |
Task-based study method |
Skills - the following training methods are used to achieve the required skills: |
Lecture supplemented with a discussion |
Practicum |
One-to-One tutorial |
Textual studies |
Task-based study method |
Seminar |
Cooperative instruction |
Students' portfolio |
Competences - the following training methods are used to achieve the required competences: |
Lecture supplemented with a discussion |
Practicum |
One-to-One tutorial |
Textual studies |
Task-based study method |
Seminar |
Cooperative instruction |
Students' portfolio |
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