Práce se zabývá programem Plzně - Evropského hlavního města kultury 2015. Posuzuje program jako nástroj city brandingu a zkoumá jeho potenciál.
Annotation in English
This thesis aims to describe the programme of Pilsen - European Capital of Culture 2015. It analyzes the programme as a city branding tools and further describes its potential in general.
Keywords
Veřejná diplomacie, branding, city branding, Plzeň, EHMK, 2015
Keywords in English
Public diplomacy, branding, city branding, Pilsen, ECoC, 2015
Length of the covering note
64 s. (90 171 znaků).
Language
CZ
Annotation
Práce se zabývá programem Plzně - Evropského hlavního města kultury 2015. Posuzuje program jako nástroj city brandingu a zkoumá jeho potenciál.
Annotation in English
This thesis aims to describe the programme of Pilsen - European Capital of Culture 2015. It analyzes the programme as a city branding tools and further describes its potential in general.
Keywords
Veřejná diplomacie, branding, city branding, Plzeň, EHMK, 2015
Keywords in English
Public diplomacy, branding, city branding, Pilsen, ECoC, 2015
Research Plan
Zpracování materiálu a vypracování bakalářské práce/diplomové práce/ podle projektu schváleného Oborovou radou studia
Research Plan
Zpracování materiálu a vypracování bakalářské práce/diplomové práce/ podle projektu schváleného Oborovou radou studia
Recommended resources
Anholt, Simon (2010). Definitions of place branding - Working towards a resolution, Macmillan Publishers (Londýn).
Avraham, Eli (2004). Media strategies for improving an unfavourable city image, University of Haifa (Haifa).
Berg, Olof - Lucarelli, Andrea (2011). City branding: a state-of-the-art review of the research domain, Emerald (Bingley).
European Commision (2015). European Capital of Culture Factsheet, European Commision (Brusel).
European Union (2012). European Agenda for Culture, Expert Group on Cultural and Creative Industries (Brusel).
García, Beatriz (2008). Impacts 08 Benchmark Indicators, Liverpool City Council (Liverpool).
García, Beatriz (2013). European Capitals of Culture: Success Strategies and Long-Term Effects, European Parliament (Brusel).
Gomes, Pedro (2014). Evaluating 3 decades of the European
Capital of Culture programme, Universidad Carlos III de Madrid (Madrid).
Healy, Mathew (2008). Co je Branding?, Slovart (Praha).
Hull, Dan (2013). A summary of the European Capital of Culture programme, Northern Ireland Assembly (Belfast).
Ikkala, Jacob (2013). Does City Size Matter? City Brand Index VS Population Size, Turiba University (Riga).
Recommended resources
Anholt, Simon (2010). Definitions of place branding - Working towards a resolution, Macmillan Publishers (Londýn).
Avraham, Eli (2004). Media strategies for improving an unfavourable city image, University of Haifa (Haifa).
Berg, Olof - Lucarelli, Andrea (2011). City branding: a state-of-the-art review of the research domain, Emerald (Bingley).
European Commision (2015). European Capital of Culture Factsheet, European Commision (Brusel).
European Union (2012). European Agenda for Culture, Expert Group on Cultural and Creative Industries (Brusel).
García, Beatriz (2008). Impacts 08 Benchmark Indicators, Liverpool City Council (Liverpool).
García, Beatriz (2013). European Capitals of Culture: Success Strategies and Long-Term Effects, European Parliament (Brusel).
Gomes, Pedro (2014). Evaluating 3 decades of the European
Capital of Culture programme, Universidad Carlos III de Madrid (Madrid).
Healy, Mathew (2008). Co je Branding?, Slovart (Praha).
Hull, Dan (2013). A summary of the European Capital of Culture programme, Northern Ireland Assembly (Belfast).
Ikkala, Jacob (2013). Does City Size Matter? City Brand Index VS Population Size, Turiba University (Riga).